The Personal Touch

D’var Torah for Parshat Shemot

It’s one of the best-known verses, but one of the least understood.

I’m referring to a verse at the commencement of the book of Shemot, where the Torah tells us: ‘Vayyakom melech-chadash al-mitzrayim’, a new king arose over Egypt, ‘asher lo-yada et-yosef’, who did not know Joseph.

Now, how could that be possible?

This would be like saying that one of our post-war Prime Ministers had never heard of Winston Churchill. Impossible!

Joseph was such a well-known character who saved Egyptian society. So, there are some who explain: of course Pharaoh knew about Joseph; however, he didn’t recognise the depth of Joseph’s contribution and did not appreciate Joseph and his people.

The Sefer Mayana Shel Torah, gives a lovely explanation. He explains that Pharaoh did not know Joseph personally.

You know, sometimes you might say to a person, ‘Do you know so-and-so?’ and they might say, ‘Of course, I know about that person, but I’ve never met them.’

That’s what happened with Pharaoh.

As a result, Pharaoh didn’t feel a personal connection to Joseph. When one actually knows a person and knows that person’s family, one will more readily acknowledge that person’s humanity. And by knowing the person, one will be far less likely to hate them or, God forbid, bring harm upon them.

Hatred thrives on ignorance.

When one relates to other people as being “the other.” When one is not familiar with them. As a result, sometimes there is a fear of them. And that hatred which arises out of ignorance, can sometimes lead to violence, and, God forbid, even murder.

So, from the beginning of the book of Shemot, we have an important message for all of our societies: take the time to get to know people personally, speak to them, become familiar with them, don’t “other” them, and relate to everybody with respect.

As a result, there will be far greater likelihood of compassion, love, affection, and peace.

Shabbat Shalom.